Beauty girl vol 09

For a store that built their reputation on lower priced licensed apparel, both for universities and sports teams, it's not a stretch for them to extend the concept of licensing to someone like Amanda Bynes, an easily packaged starlet who may not have much of a reputation in the style or design department, but who Steve and Barry are banking will appeal to girls looking for a cheap fashion fix – all items are priced below $20 – and who might otherwise be lured away from that other lower priced staple of the Seventeen magazine set, Forever 21.

Steve and Barry's, a national retail chain that operates more than 200 stores in 33 states, seems intent on doing for clothing what price clubs did for packaged goods – offering it in mass quantities at prices that make it as disposable as a 24 pack of toilet paper.