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For a store that built their reputation on lower priced licensed apparel, both for universities and sports teams, it's not a stretch for them to extend the concept of licensing to someone like Amanda Bynes, an easily packaged starlet who may not have much of a reputation in the style or design department, but who Steve and Barry are banking will appeal to girls looking for a cheap fashion fix – all items are priced below $20 – and who might otherwise be lured away from that other lower priced staple of the Seventeen magazine set, Forever 21.